Guide for plumbing business owners
Shared lead services charge you for a homeowner they also sold to three other plumbers. Here's how small plumbing businesses get their own calls from Google instead.
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36
taps to call or email from Conway's Landscaping's Enoma page
6
quote requests sent straight to the owner through the page's form
$0
spent on ads. The page gets found in Google search on its own
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For most small plumbing companies, new calls come from four places: referrals, Google's map results, regular Google search results, and paid leads or ads. Referrals you earn by doing good work. Paid leads cost money on every call. The two Google channels are the ones you can grow for close to nothing, and they're where people with an urgent problem go first.
Your Business Profile is the listing that shows in the map results. It's free, and it's often the single biggest source of calls for a local plumber. Make sure it has:
Homeowners compare star ratings and review counts before calling. The plumbers who win here simply ask: a text with a direct review link right after a job goes well. Reply to every review, including the bad ones, calmly and briefly.
Someone searching "water heater replacement" plus their town wants to know two things: do you do water heaters, and do you cover their town. Your website should answer both in the first screen, with your number one tap away. It doesn't need to be big. One clear page with your services, your towns and your phone number does more than a fancy site that buries the number.
People search for the job, not for "plumbing." If your site and profile only say "plumbing services," you're invisible to searches for drain cleaning, sump pumps, gas lines or tankless water heaters. List each one, in plain words.
A lot of plumbing searches happen after hours. If you don't answer the phone at night, give people another way: a short quote form, or a text-back from your phone system, so you can call them first thing in the morning before they call someone else.
Truck wrap, invoices, estimates, door hangers, your email signature. Every referral who looks you up should land on the same page that answers their questions.
They can fill a schedule fast, but you pay on every lead, and shared-lead services often sell the same homeowner to several plumbers. Many owners find it's worth getting the free channels above working first, then adding paid ads once they know what a call is worth to them.
Common questions
Usually it's finishing your Google Business Profile, asking recent customers for reviews, and making sure there's a simple website behind it with your services, service area and phone number. Those are free or cheap and work within weeks.
Sometimes, but you pay for every lead and many services sell the same homeowner to multiple plumbers, so close rates can be low. It's worth comparing what a shared lead costs against the calls you could get from your own Google presence.
No. A single fast page that clearly lists your services, your towns and your phone number, with a quote form, does the job for most small plumbing companies.
Your first month is free, with no credit card. After that it's $19.99 a month to keep the page live, and that includes personal support. No contract; cancel anytime.
Build your page yourself in about 5 minutes, or we'll set it up for you from a short call. Your services, your towns, your number, and a form that sends leads straight to you.
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