Guide for contractors & local service businesses
An honest look at what plumbers, landscapers, electricians, painters and other trades pay for a website, and what you actually need for it to bring in calls.
First month free · No credit card · Cancel anytime · $19.99/mo after
36
taps to call or email from Conway's Landscaping's Enoma page
6
quote requests sent straight to the owner through the page's form
$0
spent on ads. The page gets found in Google search on its own
One real page for a small lawn care company in Agawam, MA. Read how it works →
It depends far more on who builds it than on what's in it. A small service business can spend almost nothing a month or several thousand dollars up front for sites that bring in a similar number of calls. Here's how the main options compare.
| Option | What you pay | Who does the work | Good fit if… |
|---|---|---|---|
| DIY website builder | A monthly plan, plus a domain | You | You enjoy building it and have evenings to spare |
| Freelancer | A one-time build fee, often hundreds to a few thousand dollars, plus hosting | The freelancer, then usually you | You want something custom and know someone reliable |
| Marketing agency | A larger build fee and often a monthly retainer | The agency | You're ready to invest in ongoing ads and SEO |
| Lead page tool (like Enoma) | First month free, then $19.99/mo | You in 5 minutes, or done for you | You want a page that gets calls without a project |
Prices vary widely by region and provider, so get quotes. The bigger point is what you're paying for.
For a plumber, landscaper, electrician or painter, a website has one job: turn someone searching for your service into a phone call or a quote request. That takes:
That's it. Blogs, ten pages of "About us," animations and stock photos don't get you more calls. They mostly add cost.
Most small service businesses don't need a big website. They need one clear page that shows up, looks legit and gets calls, and they need it this week, not after a two-month project. That's why we built Enoma: first month free, then $19.99/mo, with changes made for you when you ask.
See it for your trade: plumbers, landscapers, electricians, painters, HVAC, cleaners, general contractors.
Common questions
It ranges from a small monthly fee for a DIY builder or lead-page tool to several thousand dollars for an agency build. For most small service businesses, a simple page with your services, towns, phone number and a quote form is enough to bring in calls, so there's no need to start with the expensive option.
Almost every website has some ongoing cost for hosting and a domain, even if the build was a one-time fee. The question is whether the monthly price also covers updates and support, or just keeps the site online.
Check who's paying for it. Some free website offers come from lead platforms that also show your visitors to competitors or own the site if you leave. Make sure leads go only to you.
Your first month is free, with no credit card. After that it's $19.99 a month to keep the page live, and that includes personal support. No contract; cancel anytime.
Build your page yourself in about 5 minutes, or we'll set it up for you from a short call. Your services, your towns, your number, and a form that sends leads straight to you.
First month free · $19.99/mo after · Cancel anytime